FOUNDATION

Foundation is the first campaign by the social and sustainable fashion brand 1C1Y (ONE CHILD ONE YEAR). Support, trust, and intimacy form the core of the brand’s identity. With every item sold, the creative education of one child is funded for an entire year.

The campaign film creates an atmosphere of emotional new beginnings. Set against the backdrop of the Alberto Burri Memorial in Gibellina, the visual setting tells a story of expanding perspectives, confidence, and reliability – reflecting a child’s journey toward creative self-realization and the transformative power of support.

The main campaign film was complemented by a series of short-form videos for social media, extending the story across platforms.